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In 2015 Coca-Cola commemorates the 40th year of being sponsor of the Tampa Bay Buccaneers. The sponsorship has been used to connect with local fans through consumer retail programs, in-stadium activation, hospitality, etc. Develop and execute and
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The fans truly believe they must attend the game to 'help the team to win', not just to observe the event. The social bond between fans is so strong that many describe them in terms as 'my family’. They are loyal to their teams and wear their color
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- Agency: ElementoL2 • Client: Coca-Cola Zero • Creative Director: Rogelio Millán • Art Director: Marisabel Muñoz -
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