For this campaign with Kaiser Permanente, we focused on crafting a spot that conveyed, above anything, the warmth that the Kaiser Permanente network offers its patients. It's a common complaint from HM consumers that in the US, they don't feel the warmth and friendliness that Latin American doctors offer. With Kaiser Permanente, it doesn't have to be that way.

SPANISH Descubre cómo 'Salud' significa rodearte de quienes te hacen sentir bien y cómo Kaiser Permanente está ahí para cuidar de todo lo que tú eres.

The Full Effect campaign highlights the impact of food on people’s lives and shows how a meal goes beyond solely nourishing our bodies. Through short vignettes – from the everyday joy of a child receiving a science fair award, and thriving as a working mom, to the bigger life achievements celebrating a graduation with your family – “The Full Effect” emphasizes that when people are fed, futures are nourished.

Spanish version. The Full Effect resalta el impacto de la comida en la vida de las personas y muestra cómo una comida va más allá de simplemente nutrir nuestros cuerpos. A través de breves viñetas, desde la alegría cotidiana de un niño que recibe un premio en una feria de ciencias y prospera como madre trabajadora, hasta los mayores logros de la vida celebrando una graduación con tu familia, "The full effect" enfatiza que cuando las personas son alimentadas, los futuros son nutridos.

Create a genuine and meaningful soccer connection for our guests at the Target United Cup tournaments for 2017 - 2018 and 2019

TARGET UNITED CUP VILLAGE. Celebrating The Beautiful Game

Target United Cup Village is an amazing place where Target celebrates fans divine right to express their love and emotions for Soccer.

In Target United Cup Village we promote the values of inclusivity, multi-cultural, and unity. It is a culture where no matter which team you are part of, you can celebrate and show your support for everyone.

Target United Cup is not just a tournament, it’s about friendship, excitement, teamwork and joy. At the end, it’s about celebrating the moments that unite us through the Beautiful Game.

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Target United Cup Village - Main Entrances

Player Aprereance with Julie Foudy. Analyst and Reporter for ESPN/ABC, and Author of Choose to Matter: Being Fabulously and Courageously YOU. Founder, Julie Foudy Sports Leadership Academy, Television

2017 and 2018 was a big soccer year for Target, Our creative challenge was to deliver experiential moments that engage and tap into the love of the sport, to support the players and the soccer communities, and spark an added layer of excitement for the game.

With the Target United Cup Village we set out to bring joy to players and families alike while creating a meaningful soccer connection with our guests.

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Agency: ElementoL2 • Client: Target • Creative Director: Marisabel Muñoz • Art Director: Marisabel Muñoz / Pilar Amado

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NIKE RISK EVERYTHING

Fortune doesn’t favor those who play safe.

It favors the brave. It takes courage and obsession to unlevel the playing field.

Call it guts, arrogance or naïveté.

Call it what you will.

The future of soccer belongs to those of us who believe it is still a game, it belongs to those who are still willing to take risks.

Those who defy logic, gravity and tradition.

They’re the reason why we watch friendly matches, coaches lose hair, and fans leave their voice in the stands.

They always try, never regret. And even when they shouldn’t, especially then, they... RISK EVERYTHING

NIKE. RISK EVERYTHING. CHAPTER CHICAGO

During the Fifa World Cup in Brazil 2014, Nike came with a very aggressive activation concept around the world: Risk Everything/Winner Stays. A multi-platform campaign inspired on the insight that you give everything in the field and the one who scores three goals first, remains on the field to play against another team. Nike's objective was to engage with 200+ “Soccer obsessed teens”, each activation date leading up to (or out of) Nike’s US Soccer match viewing parties in Grant Park.

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As leader of the creative team and creative strategist, we created a full experiential idea to pitch the Chicago Chapter. The concept: Wind. The wind concept goes the extra step to say we are the product of our environment: fierce and tenacious. It is common for Chicagoans to believe in the Will to Survive: Chicago's winds make us unbreakable. This concept affirms our tendency to convey the notion that we may even enjoy it.

CALLING ALL NEIGHBORHOODS

Take the challenge. Put your hood name over the city shoulders. The first tactic is to create noise between Chicago most proud neighborhoods. We are going to create badges to identify neighborhoods and to promote them.

Finally. The cheery on top. The Court. Inspired by "the L", the Chicago public transportation train system. The perfect space for players to defend their colors and their city pride.

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Agency: ElementoL2 • Client: NIKE • Creative Director: German Chavez • Art Director: Marisabel Muñoz

Create a compelling video to raise awareness about the organization and get people interested in becoming a board member or volunteer. The video needs to create to be shown during their annual Soccer Ball.

Client: Urban Initiatives Production House: Optimus

Urban Initiative is a non-profit organization to empower Chicago’s youth to become community leaders through academic success, healthy living, and social-emotional learning.

They build on the inherent power of sports and teamwork to unify diverse stakeholders and strengthen communities.

For this video the focus was the kids, and, personally, it was such a beautiful experience to work with people that care so much for others, to see the impact this organization has in kids and families and to get the chance to portrait that into an audiovisual piece.

This video was very well received, lots of tears of joy and pride from the client and the viewers, and our team was very happy to be part of this experience.

Platinum Awards 2016 - Pro Bono

Gold Award: “Best Corporate Social Resposibility”.

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Client: Urban Initiatives (Non-Profit) • Agency: elemento L2 • Creative Director: Renee Tovar • Art Director: Marisabel Muñoz • Account Executive: Denisse Ayala & Alana Martinez • Production House: Optimus

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Provide high-level concepts for tactical ideas to bring to life the Disney Parks National Campaign in the Social/Digital space for targeting U.S Hispanics to drive consideration, visitation and excitement in experiencing a WDW Parks & Resorts family vacation.

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This year, don’t just take a vacation, make family history together at Disney Parks. A Disney Parks vacation helps to strengthen the bonds of family. Shared fun is bigger fun... it’s even better all together. Shared memories of major milestones are the most powerful of all.

To support this insight we created a video series named “We are going to Walt Disney World with Jeannette Kaplun”, for Disney World Latino

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Jeannette is a Latin influencer and mom of 2 children that never cease to amaze her. She loves helping others, traveling and trying out new adventures.

She shares their favorite attractions/activities within the parks in a more one-on-one level. She’s an expert insider who will help our park visitors get the most magical Walt Disney World vacation possible.

https://disneyparks.disney.go.com/blog/2016/01/disneyfamilia-nos-vamos-to-walt-disney-world-resort/

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She tells their own personal story on why WDW is so special to them. As they do so, they invite their fans to share their own unique story for a chance to win a unique WDW branded prize.

To extend each of the video topics, we proposed a small scale social chat hosted on both, WDW Latino Facebook page (in-language) and a Twitter chat (GM), where fans have the opportunity to ask follow-up questions.

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We had a great opportunity to combine Jeannette's invaluable experience and knowledge of WDW parks with her trustworthy presence and her engaging Latina mom persona, to produce and share a series of entertaining and helpful videos that reached more than 300 K views in the you tube channel. These helped transform our visitors’ vacation into a magical Disney experience that will last forever in their hearts.

Those videos won an award for “Top Online Video Marketing Campaign” in PORTADA AWARD 2016 – ADVERTISING AND MEDIA AWARD

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Agency: ElementoL2 • Client: Walt Disney World Resort • Creative Director: Rogelio Millán • Art Director: Marisabel Muñoz • Graphic Design: Pilar Amado

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“Fundación Techo” is an organization that offers personalized attention, comprehensive medical attention, psychological and psychiatric assistance, legal advice and care to homeless people.

The problems faced by Venezuela with regard to indigence are increasing day by day and the percentage of people on the streets is impressive.

Everyday we see homeless in the streets soliciting or asking for something to eat, but at the same time, we see less and less people who want to help. People simply prefer not to pay attention and ignore their reality.

For that reason we created this activation program at the Chacao Theater, in Caracas, Venezuela, to make people open their eyes and give a hand to people that needs it, because they also deserve an opportunity too.

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Fundación Techo Viral video

ADVERTISER OF THE YEAR AWARD

· GOLD: Best Message in Awareness for Social Issues- Print

· GOLD: Best Message of Awareness for Social Issues – Digital Media

· SILVER: Corporate Image – Audiovisual

· SILVER: Online Video – Digital Media

· BRONZE: Best TV message of Awareness for Social Issues

· BRONZE: The Best of Below the Line (BTL)

Silver Award: “Best campaign for Social Responsibility”

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Agency: Ogilvy Venezuela • Client: Fundación Techo • Creative Director: Armando Cardenas • Copywriter: Jose Juan Sanguinetti • Arts Directors: Marisabel Munoz / Alejandro Lucena

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Jack Daniel’s has a cultural relevance and needs to reinstate its iconic status in popular culture while taking into consideration current challenges: a new audience, a competitive and popular spirits category, and a world of infinite distractions.

Jack Daniels House Siete is a disruptive and unexpected experience that will bring friends, music, local lifestyle and Jack Daniel’s together, and leave consumers wanting to share their Jack Daniel’s experience with a top of the night with surprise appearances by top Latin artists like Kinky, Mala Rodriguez, and Amigos Invisibles.

It is the opportunity to create memories with friends, and share great moments while building and growing Jack’s relationship with one of our key consumer groups.

Jack Daniel's House Siete 

Gold Award: “The best Multicultural Event Campaign”.

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Agency: elemento L2 •  Creative Direction: Renee Tovar  •  Art Direction: Marisabel Munoz • Graphic Designer: Pilar Amado 

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Develop a unique, authentic, and culturally relevant experience that reflected the bicultural lifestyle of Latinos in the US.

To connect with Latina consumers in the United States, we scared up a promotion that tied into both Halloween and Día de los Muertos (Day of the Dead), the Mexican holiday that takes place during the same time. Opting to offer treats rather than tricks, they created Skeletown Square, a two-day event at L.A. Live, the entertainment and sports district in downtown Los Angeles.

Welcome to “SKELETOWN SQUARE”. A place where Halloween and Día de los Muertos live together to bring two cultures in one place, where the dead and muertos coexist.

elemento L2 is the Multicultural Marketing agency that drives word of mouth and consumer engagement.

More than 10,000 people attended the event, sharing nearly 4,000 photo-booth pictures and other images on social media. More than 3 million media impressions, including 1.8 million social media impressions, were generated from Oct. 29 to Nov. Nothing scary about those results.

Platinum Award: “Best Event Marketing”.

Platinum Award: “Best Multicultural Experiential Campaign”

Gold Award: “The best Multicultural Event Campaign”.

Bronze Award: “Best Holiday - Themed Campaign 2015”.

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Agency: ElementoL2 • Client: Target • Creative Director: German Chavez • Art Director: Marisabel Muñoz

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Hispanics are real heroes that face challenges in their life while bettering the lives of their loved ones. Life superheroes that always go the extra mile.
Providers, they will work hard to protect and provide for their families. They put themselves second and they considered themselves strong and fearless, unbreakable. But even heroes can get sick. And in that case, who takes care of heroes? Be a real hero for your family. Get Covered.

GET COVERED ILLINOIS - WHO TAKES CARE OF HEROES - HISPANIC CAMPAIGN

The role model is a common archetype in the Hispanic household. The family looks up to each other as heroes, examples of how to live their own lives. These heroes perfect every detail in order to care for their family, but even heroes get sick.

2015 AdAge Healthcare Marketing Impact Awards Finalist

Gold Award: “Best Integrated Marketing Campaign”

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Agency: ElementoL2 • Client: Get Covered Illinois • Creative Director: German Chavez • Art Director: Marisabel Muñoz / Saul Gonzáles

Create a Tactic Campaign with Social Media integration for Walt Disney World Resort in commemoration of the Three Kings Day/Día de Reyes from Jan 6th.

For Día de Reyes, Disney invites guest to come and celebrate this special celebration observed mainly by Catholics, but that has become a traditional celebration across Latin America and carried on by Latinos around the world.

Disney is about experiences, emotions, creating memories and special moments. The opportunity is to create more tangible, heartfelt footage of real people having real experiences.

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MAGIC | FANTASY | HAPPINESS

Everything that Disney does as a brand includes a heavy dose of these three things. More than the brand, Disney lives within its icons, the most important one being the stars.The stars symbolize the hopes, dreams and magic present within in each and every movie and the characters that make the movies special.

During el Día de Reyes, people from all walks of life leave shoes or boxes out in various places by the house to await the arrival of los Tres Reyes Magos –The Three Wise men– and the gifts they bear.

To exercise the various characters, personalities and settings in Disney movies, we used our favorite characters to create content aligned with these traditions.

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• Create graphics with Disney characters, and their shoes, in the places they would put them, along with corresponding gifts they would receive

• Accompany graphics with messaging asking our followers what they would wish for if they were Jasmine, flounder, etc. or displaying what would be given to the character whom we created graphics for Ex: Jasmine: 3 more wishes, a satin hair brush, a flying carpet or an adventure book.

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• Contest Idea: Have our followers share their decorated Disney inspired shoes or boxes that they leave out for los Reyes Magos via photos or YouTube videos, and what they would like to receive from them.

• Winners can win a day “Walking in the shoes” of their favorite Disney character.

Following Cinderella around for a day at one of the Disney parks

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Agency: ElementoL2 • Client: Walt Disney World Resort • Creative Director: Germán Chavez / Marisabel Muñoz • Art Director: Marisabel Muñoz

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To grow the team’s Hispanic fan base and consumption of Brewers “content” by increasing home game attendance among Hispanics in the Milwaukee area.

MI FAMILIA MI CREW

One of the most important things for Hispanics is their family, and with family comes tradition and heritage. Hispanics who grew up in Milwaukee are part of the Cerveceros family, they just haven’t discovered that strong link yet… but they are about to.

Family not only translates to your relatives, it also translates to your closest friends. You share a lot of important moments with your family, moments of happiness, achievement, change and even moments of sadness. They are all there for you, and you are there for them, too. They are your team, the ones that have your back in every “play” you do in life.

Mi Familia Mi crew, TV Spot Spanish version Client: Milwaukee Brewers Hispanic Agency: Elementol2

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Agency: ElementoL2 • Client: Milwaukee Brewers • Creative Director: Renee Tovar • Art Director: Marisabel Muñoz / Pilar Amado

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In 2015 Coca-Cola commemorates the 40th year of being sponsor of the Tampa Bay Buccaneers.

The sponsorship has been used to connect with local fans through consumer retail programs, in-stadium activation, hospitality, etc.

Develop and execute and experiential activation with consumer engaging elements that align with the Coca-Cola or Coca-Cola Zero brand objectives, linked to Football and levering the relation with the Tampa Bay Buccaneers.

The fans truly believe they must attend the game to 'help the team to win', not just to observe the event. The social bond between fans is so strong that many describe them in terms as 'my family’.

They are loyal to their teams and wear their colors. The fans look for an opportunity to interact with their star players, they know everything about their statistics and, most of the time, they like to compare themselves with them.

We could say we all understand the football fan, but what is important is the fact that Coca-Cola has been there as a sponsor, knowing and connecting with the Bucs fans for almost 40 years.

That’s why we believe that only Coca-Cola can create that “special place” where fans of the Tampa Bay Buccaneers can approach their team, enjoy some football fun activities, show their passion and celebrate big with their friends.

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Agency: ElementoL2 • Client: Coca-Cola Zero • Creative Director: Rogelio Millán • Art Director: Marisabel Muñoz

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