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NIKE RISK EVERYTHING Fortune doesn’t favor those who play safe. It favors the brave. It takes courage and obsession to unlevel the playing field. Call it guts, arrogance or naïveté. Call it what you will. The future of soccer belongs to those o
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NIKE. RISK EVERYTHING. CHAPTER CHICAGO During the Fifa World Cup in Brazil 2014, Nike came with a very aggressive activation concept around the world: Risk Everything/Winner Stays. A multi-platform campaign inspired on the insight that you give e
As leader of the creative team and creative strategist, we created a full experiential idea to pitch the Chicago Chapter. The concept: Wind. The wind concept goes the extra step to say we are the product of our environment: fierce and tenacious. It
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CALLING ALL NEIGHBORHOODS Take the challenge. Put your hood name over the city shoulders. The first tactic is to create noise between Chicago most proud neighborhoods. We are going to create badges to identify neighborhoods and to promote them.
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- Agency: ElementoL2 • Client: NIKE • Creative Director: German Chavez • Art Director: Marisabel Muñoz
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