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Develop a unique, authentic, and culturally relevant experience that reflected the bicultural lifestyle of Latinos in the US.
To connect with Latina consumers in the United States, we scared up a promotion that tied into both Halloween and Día de los Muertos (Day of the Dead), the Mexican holiday that takes place during the same time. Opting to offer treats rather than tri
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More than 10,000 people attended the event, sharing nearly 4,000 photo-booth pictures and other images on social media. More than 3 million media impressions, including 1.8 million social media impressions, were generated from Oct. 29 to Nov. Nothin
Platinum Award : “Best Event Marketing”. Platinum Award: “Best Multicultural Experiential Campaign”
Gold Award : “The best Multicultural Event Campaign”.
Bronze Award : “Best Holiday - Themed Campaign 2015”. - Agency: ElementoL2 • Client: Target • Creative Director: German Chavez • Art Director: Marisabel Muñoz -
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